1. International Economic Policy (5 ECTS)
At the end of this course, students should be able to:
- compare the underlying mechanisms of basic economic policy tools (fiscal, monetary and trade policies)
- analyze, based on the economic policy tools studied in class, a specific question on current
- economic news and related to a country of her/his choice
- summarize the main conclusions of her/his analysis
- evaluate the economic and business relations of the country of her/his choice with Switzerland
Prerequisites : None Exam format : 30% group report, 30% group presentation, 40% written exam Semester of teaching for HEIG-VD students : Autumn, 3rd year | Professor / Lecturer : S. Frochaux |
2. Human Resources Management (4 ECTS)
The
course discusses HR processes (HR planning, staff hiring, performance
management, staff development, professional evolution, compensation,
etc.) and their application at work. An integrated HR management model
is presented. Case studies and exercises are often used to apply the
knowledge gained within a professional context.
Prerequisites : Basic knowledge of organisational behaviour Exam format : To be notified Year of teaching for HEIG-VD students : Autumn, 2nd year | Professor / Lecturer : Dr. J. Weidmann |
3. Advanced organizational behavior OB2 (2 ECTS)
This
advanced organizational behavior course is addressed to anyone who
wants to pursue a career in business. It requires a good understanding
of theories and relevant research in the field of psychology applied to
organizational behavior. Key emphasis will be placed on: well-being at
work, power, leadership, innovation, change and group dynamics.
On completion of this course, students will be able to:
- Implement the knowledge acquired from DHO1 and integrate it in this course
- Identify the source and different forms of power and authority
- Identify the forces that require organisations to change and choose practices for implementing the changes
- Understand leadership theories and examine the key variables that determine the effectiveness of leadership in
practice
- Appreciate health and well-being in the workplace
- Be capable of analysing work teams and interpersonal behaviour
Prerequisites : Basic knowledge of Organization/Management or Human Resources Exam format : Continuous assessment (individual & group case study, oral presentation). Year of teaching for HEIG-VD students : Autumn & Spring, 2nd year | Professor / Lecturer : Dr. A.-L. Wegener |
4. Global Markets and Cultural Diversity (5 ECTS)
The
module addresses the global issues and describes concepts relevant to
those dealing with the international market by emphasizing the
development of basic skills that enable students to manage effectively
across cultures. Through case studies about real companies facing
cross-cultural issues on the international markets students learn how to
evaluate international marketplace potential and risk to develop and
deliver goods and services of meaningful customer value.
The course also uses “learning-by-doing” approach and requires students to conduct an international marketing project.
Prerequisites : Good knowledge of marketing strategies Exam format : Two team tasks Year of teaching for HEIG-VD students : Autumn, 3rd year | Professor / Lecturer : Dr. R. Bafandi |
5. Business Strategy (2 ECTS)
This
course equips students with the strategic concepts and the business
tools, a focus on globalization, innovation and sustainability. These
three strategic issues comprise the cornerstone that all organizations
must build upon to push their businesses forward.
Through case studies, exercises and workshops, students will have the
opportunity to place themselves into the role of a strategic decision
maker and put theory into practice.
Prerequisites : Good knowledge of general management Exam format : Continued evaluation (individual & group case study, oral presentation Year of teaching for HEIG-VD students : Autumn, 3rd year | Professor / Lecturer : Dr. D. Chabarekh |
7. International Financial Consolidation (2 ECTS)
This
course will help students to understand the basic objectives and
techniques of financial consolidation in national and international
groups: legal background, major sets of rules (Swiss RPC, International
Financial Reporting Standards (IFRS) or US Generally Accepted Accounting
Principles), scope and methods of consolidation, adjustments to local
accounts, intercompany eliminations and the preparation of consolidated
financial statements. This course is not an advanced course on IFRS and
is available in French and in English. It will include numerous
exercises and case studies..
Prerequisites : Accounting principles Exam format : 100% final exam (60 minutes) Year of teaching for HEIG-VD students : Autumn, 3rd year | Professor / Lecturer : Ms. J. Majo |
8. International Innovation Management (5 ECTS)
Innovation
is increasingly the source of sustainable competitive advantage for
firms around the world. However, building an organization to
successfully and repeatedly bring innovations to market is a difficult
managerial challenge. In this course we focus on the practices and
processes that managers use to manage innovation effectively. It
explores the role of innovation in corporate and business unit growth
strategy as well as in start-up development. Different approaches to
innovation are discussed, leveraging examples and cases in consumer
product industries, SME’s and start-ups. Subsequently, the
“state-of-the-art” internal innovation capabilities which are required
to outperform competition are discussed. These capabilities include
innovation processes, consumer/customer insights, portfolio management,
organizational governance. The course uses a “learning-by-doing”
approach and requires students to conduct a real project realized with a
start-up or SME.
NB : An optional trip to
companies in the Silicon Valley will take place after the
semester. Exchange students participating on the course are also
welcome, although they will need to pay for it.
Prerequisites : General knowledge of management Exam format : Written report and group presentation Year of teaching for HEIG-VD students : Autumn, 3rd year | Professor / Lecturer : Dr. V. Pallotta |
9. Market Power (9 ECTS)
Warning
: this course is given partly in French but is deemed suitable for
non-French speakers. All the content is provided by the teacher in
English, while conferences, interviews and the like are often given in
English. Students can express themselves, write their reports and do
their presentations in English.
During this course you will learn how to creatively develop and market
innovative products or services that fulfill real market demand. The
main objective is to acquire an effective and agile Innovation Mindset
and Product Development skill set by working on real projects. The
approach is based on Customer Development where in the first place,
market needs are discovered through field research with Design Thinking,
Value Proposition and Business Model Design tools. In the second phase,
products will be designed, prototyped and tested directly on the market
through real marketing and sales. You will learn and practice several
Marketing and Sales Techniques and you will use tools from Lean Startup
to measure (and improve) market traction in order to quickly converge
towards Product-Market Fit. You will work in teams on real projects and
you are expected to collaborate with engineering labs to source the
necessary technology for developing their products or services. In
summary, with Market Power, you will experience at first hand Lean
Product Development by understanding Customers’ Needs and by ideating,
designing, prototyping, and testing the value delivered by your products
or services.
Prerequisites : None Exam format : Written report and group presentation Year of teaching for HEIG-VD students : Autumn, 3rd year | Professor / Lecturer : Dr. V. Pallotta |
10. Principles of marketing I (3 ECTS)
The
course explores the principal concepts and tools of contemporary
marketing management. The course enables students to develop an
effective marketing strategy by examining how organisations can reach
their objectives through creating and delivering value to their target
audience. Students learn by participating in classroom discussions,
preparing mini-projects and case studies, including in-the-field
activities.
Prerequisites : None Exam format : Teamwork with a written and oral presentation as well as an individual written exam Year of teaching for HEIG-VD students : Autumn, 1st year | Professor / Lecturer : Dr. R. Bafandi |
11. Principles of marketing II (3 ECTS)
The "Principles of Marketing II" focus is on designing integrated
innovative strategic marketing plans which align companies with their
customers and differentiate them from their competitors. The course uses
a "learning-by-doing" approach to building basic marketing management
skills. Students prepare a marketing plan for a company or a non-profit
organisation.
Prerequisites : Basic knowledge of marketing Exam format : A teamwork project to realize a marketing plan for a company Year of teaching for HEIG-VD students : Spring, 1st year | Professor / Lecturer : Dr. R. Bafandi |
12. Business English (2 ECTS)
The
aim of this course is for students to develop competence and confidence
to use both spoken and written English autonomously, strategically, and
appropriately in a range of business-related contexts. The courses are
based on a range of themes and communication activities. Classes involve
hands-on learning in groups, in addition to textual analysis and input
on effective language learning and strategic communication in the
workplace. Themes covered include corporations, marketing, finance and
human resources.
Prerequisites : Level of English : B2/C1 Semester of teaching for HEIG-VD students : Autumn & spring | |
13. Survival French (1 ECTS)
This
course is designed to help students acquire basic French to be able to
deal with everyday matters while studying
in Switzerland and to get to know the local area and culture. It
includes hands-on practical activities and all incoming students are
encouraged to take this course.
Prerequisites : No prior knowledge of French necessary. Exam format : There will be no formal exam. Credits are awarded for participation and completing a range of tasks successfully. Semester of teaching for HEIG-VD students : Autumn & Spring | Professor / Lecturer : M. Blanc-Menoud |
14. German for Business (2 ECTS)
Lernziele sind der mündliche und schriftliche Ausdruck sowie Hörverstehen über komplexere Themen aus den Bereichen Werbung, Messen, Handel.
Die
Kursform ist partizipativ, verbunden mit Arbeit in Kleingruppen und
individuellen Übungen. Zusätzlich erlernen die
Studierenden Werbeanzeigen zu analysieren.
Prerequisites : Von Niveau B1 bis C1 Semester of teaching for HEIG-VD students : Herbst & Frühling | |
15. Italian for Business (2 ECTS)
Gli
alunni che vorranno frequentare questo corso otterranno il livello
B2-C1 nel campo specifico dell'economia. È dunque consigliato loro di
avere già un livello d'italiano B1-B2. I temi proposti porteranno
sull'economia e sul mondo finanziario in legame con l’area
dell'italofonia. Porgeremo un’attenzione particolare sullo sviluppo
delle competenze linguistiche, focalizzandoci tanto sulle facoltà di
comprensione, sia orali che scritte, come sulle facoltà di espressione,
anche esse scritte e orali.
Prerequisites : De livellio B1 a C1 Semester of teaching for HEIG-VD students : Autunno & Primavera | |