Media Engineering Institute (MEI)

Revolution, transition, innovation, transformation, disruption…

There is a myriad of terms to describe the changing role of information in today’s society. These changes are shaking up the media and corporate communication, as well as business activities, products and services.

The Institute

The Media Engineering Institute (MEI) is part of the COMEM+ department at HEIG-VD (The School of Management and Engineering, Vaud) in Western Switzerland. The Institute works on digital communication technologies, innovative applications, and the emergence of responsible digital management.

Areas of expertise

The MEI conducts applied research in our professors’ different areas of expertise. The MEI also works on joint projects with other academic institutions in Switzerland and abroad. In addition, the Institute provides services to companies, maintaining close ties with the business world and staying in touch with operational realities.

DIGITAL MEDIA

Contact : Prof. Daniel Rappo

  • Innovative digital solutions (web, mobile, connected objects)
  • Media innovation
  • Digital publishing
  • Transmedia writing
  • Data visualization
  • Interactive video mapping
  • Digital events
  • Youth workshops (CreaCode Club)

SERIOUS GAME & TRAINING INNOVATION

Contact : Prof. Dominique Jaccard

Albasim Team

  • Serious games
  • Training simulations
  • Innovative training systems
  • Integrating digital media into training
  • Learning analytics
  • Digital training platforms
Open to collaborative work on virtual reality applied to education

GEOSPATIAL AND CIVIC TECH SYSTEMS

Contact : Prof. Olivier Ertz

Mediamaps Team with Prof. Jens Ingensand (insit institute)

  • Citizen and participatory mapping
  • Public data visualization
  • Geographic information systems
  • Geolocation services and mobile apps
  • Augmented reality

DIGITAL MARKETING & E-COMMERCE

Contact : Prof. Arnaud Dufour

  • Strategic marketing
  • E-commerce
  • Marketing technologies
  • Omnichannel customer experience
  • Marketing data
  • Online advertising and social networks
  • Luxury marketing
Open to collaborative projects in museography and digital humanities

USER EXPERIENCE & DIGITAL HUMANITIES

Contact : Prof. Laurent Bolli

  • New user experience, prospective UX
  • Artificial intelligence for cultural heritage
  • Augmented museography in collaboration with EPFL and Artlab
  • Interface design and testing
  • Accessibility
Co-founder of the company Odoma Sarl.

BUSINESS & PROCESS MODELLING

Contact : Dr. Gabor Maksay

  • Business model canvas (with Prof. Yves Pigneur, HEC - UNIL)
  • Innovation, entrepreneurship, and intrapreneurship
  • Accessibility 
  • Business process model and notation (BPMN)
  • Training media technologies

CONTENT MANAGEMENT

Contact : Prof. Jean-Marc Seydoux

  • Semantic structure (XML)
  • Hierarchical databases
  • Automated processing
  • Crossmedia
  • Polypublishing

E-GOVERNMENT, CYBERADMINISTRATION

Contact : Prof. Andreas Sidler

  • Dematerialization
  • Electronic document management (EDM)
  • Open data, open government
  • Video indexing

OTHER AREAS

Many of the instructors and teaching assistants in the Bachelors in Media engineering of the COMEM+ department program conduct research in highly specialized areas. For example:

  • Saskia Faulk is working on a doctoral thesis on Marketing in public health at the University of Plymouth.  Previously, he worked on tourism marketing and intercultural marketing.