An institute at the crossroads of the digital, cultural and scientific worlds.
Within the COMEM+ department, the Media Engineering Institute (MEI) works on digital communication technologies, the innovative applications made possible, emerging uses and responsible digital management. This work is divided into numerous transversal projects, with interdisciplinarity as the watchword.
The MEI brings together around twenty professors and specialised scientific collaborators. Listening to developments linked to scientific research and the market, the institute bases its development in particular on the renewal and growth of research teams, with the arrival of new professors and assistants.
The activities of the MEI seek to clear and explore new territories of digital communication. They are currently organised around four areas of expertise, each led by a specialised teacher:
These areas of expertise are constantly evolving based on scientific advances and market concerns. The development of artificial intelligence, for example, profoundly affects digital communication tools. The MEI undertakes to proactively position itself on the possible uses of AI in this area and on the questions raised by these technologies. Digital humanities are also a central area of digital applications. Current technologies make it possible to rediscover and promote historical, artistic and cultural heritage in an innovative way, whether public or private.
Geoinformation & Visualization
- Citizen and participatory mapping
- Public data visualization
- Collaborative geographic information systems
- Mobile applications and geolocation services
- Augmented reality
Serious Games & EdTech
- Serious games
- Educational simulations
- Innovative teaching methods
- Integrating digital technology into education
- Learning analytics
- Digital teaching platforms
Research group Albasim
- Strategic marketing
- Marketing technologies
- Omnichannel customer experience
- Marketing data
- Online advertising and social networks
- Ethical communication
Users & Interfaces
- UX prospective and HMI
- Design thinking and the ideation process
- PoC and user testing (laboratory)
- Application of AI to public and private cultural heritage
- Application of AI to the attention economy
- Digital culture; new museography; Art and Science projects